Hi! I'm Ilya.
I'm a copywriter.
I like video games, art, books and yellow color.
Welcome to
my portfolio!
I'm a copywriter.
I like video games, art, books and yellow color.
Welcome to
my portfolio!
Advertising
Projects
Projects
BRUSNIKA
Ural developer Brusnika has entered the Moscow real estate market riding a moose.
GALLERY
Outdoor advertising operator Gallery announce a new pay-per-view service to the modern phonk-remix of the 19th century romance.
FONBET
Fonbet is a betting company from Russia.
Fonbet is a place where only your decisions matter.
Fonbet is a place where only your decisions matter.
SREDA:
UBR&D / UBRIR
UBR&D is a small Ural bank that cannot compete with industry leaders. The idea of an advertising campaign is based on the insight that the first choice is not always conscious and independent. UBR&D will not be the first bank for you, but it will be chosen consciously.
WHOOSH
Whoosh is the biggest e-scooter rental service in Russia.
It’s hard not to jealous of a person on a scooter when you are stucking in a traffic jam, suffering in public transport or getting bored in the office during lunch time.
It’s hard not to jealous of a person on a scooter when you are stucking in a traffic jam, suffering in public transport or getting bored in the office during lunch time.
Effie:
CHERKASHIN
Cherkashin launched a new product - fitness ham with a high protein content.
Low-budget videos in the style of fitness fail compilations have attracted the attention of of those who are already involved in sports and those who are just about to start.
Low-budget videos in the style of fitness fail compilations have attracted the attention of of those who are already involved in sports and those who are just about to start.
GIFFGAFF
Background:
giffgaff is an environmentally responsible telecom operator. It sells refurbished phones.
Challenge:
Demonstrate how giffgaff gives back using Out of Home (OOH) media.
Idea:
Give second life to old ads. Old OOH advertising previous phones are the new OOH for refurbished ones.
How it works:
To do this, we will find all the saved prints for outdoor ad. We will also save the new ones to use them later.
giffgaff is an environmentally responsible telecom operator. It sells refurbished phones.
Challenge:
Demonstrate how giffgaff gives back using Out of Home (OOH) media.
Idea:
Give second life to old ads. Old OOH advertising previous phones are the new OOH for refurbished ones.
How it works:
To do this, we will find all the saved prints for outdoor ad. We will also save the new ones to use them later.
D&AD:
Concept
MICROSOFT
Background:
Azure - artificial intelligence from Microsoft.
Challenge:
Demonstrate Azure cybersecurity.
Idea:
Let users come up with their own personal authentication method.
Azure - artificial intelligence from Microsoft.
Challenge:
Demonstrate Azure cybersecurity.
Idea:
Let users come up with their own personal authentication method.
Wordshop Diploma:
Concept
VERO
Challenge:
Show that VERO is a social network without algorithms and therefore it knows nothing about you.
Insight:
Users only pay attention to algorithms when they fail. They mark if something unusual occurs in their feed. Also they love to screen and share these irrelevant ads.
Idea:
To show the complete absence of algorithms in VERO and draw attention to the new social network, we will show users
on other social networks targeted ads from VERO that completely contradict their interests. To do this, in the targeting settings we will select the parameters opposite to our creatives.
Show that VERO is a social network without algorithms and therefore it knows nothing about you.
Insight:
Users only pay attention to algorithms when they fail. They mark if something unusual occurs in their feed. Also they love to screen and share these irrelevant ads.
Idea:
To show the complete absence of algorithms in VERO and draw attention to the new social network, we will show users
on other social networks targeted ads from VERO that completely contradict their interests. To do this, in the targeting settings we will select the parameters opposite to our creatives.
Young Glory:
Concept
STAND-UP REHEARSAL
Young Glory:
Product concept
Art
Projects
Projects
CONDUCTORS
This installation is based on the law of conservation of energy: it is impossible to get more useful work or as much as the energy expended.
Despite the closed circuit, the batteries, charging each other, gradually reduce over time.
"Conductors" is an analogy between power banks and people.
Supporting each other, we become participants in the chain of relationships and at the same time we do not notice how our "batteries" are discharging.
Despite the closed circuit, the batteries, charging each other, gradually reduce over time.
"Conductors" is an analogy between power banks and people.
Supporting each other, we become participants in the chain of relationships and at the same time we do not notice how our "batteries" are discharging.
Installation Art, 2022
FREEWILL SCAM
At the end of 2021, my friends and I launched an NFT project.This project starts with an open discussion for defining whether digital art is art or a scam in a world where the lines between them have blurred. Only you decide to make art out of a scam.
NFT-project, 2021
ABOUT MYSELF
I was born in Ekaterinburg (Ural), where I earned a bachelor's of Advertising and PR degree from Ural Federal University. Now I’m 26 and live in Moscow. I've worked for Voskhod, the #1 creative agency in Russia. I graduated from Mads (communication strategy) and Wordshop (copywriting) creative schools.
